We love satisfaction guarantees. We want our clients to have an awesome experience with us, and if not, we don’t want to take any money.
Obviously this can have a downside.
But you can use it to your advantage. For example, in marketing, if you tell people they have a satisfaction guarantee, that’s a reason for them to choose you.
Also, we want to build our business on reviews. If you have a satisfaction guarantee, you can make it part of the deal to ask for a review after they’ve had an awesome experience. And everyone will, or they get their money back.
It makes us build processes that are awesome. If clients don’t like it, it’s fundamentally broken and we have to change it.
We’re not twisting anyone’s arm.